Nebraska 20 Year Hunter/Angler Recruitment, Development and Retention Plan

Sponsoring Agency or Organization

Nebraska Game and Parks Commission

Contact: Jeff Rawlinson

Email: jeff.rawlinson@nebraska.gov

Phone: 402-471-6133

Program details

Nebraska's 20 Year RDR Plan was developed using current Best Management Practices and research to achieve five main Goals which include:

GOAL I. Recruitment of
Youth Hunters/Anglers
GOAL II. Recruitment of
New Adult Hunters/Anglers
GOAL III. Recruitment of
Lapsed Anglers/Hunters
GOAL IV. Development and Retention
of Existing Hunters/Anglers
GOAL V. Maintain Support
of Hunting and Fishing
by All Citizenry in Nebraska

This will be accomplished using six overriding Strateguies that include:
RESEARCH — MOTIVATION/CONSTRAINTS
BARRIERS
ACCESS/OPPORTUNITIES
EDUCATION
MARKETING
EVALUATION

Website: 20 Year Hunter/Angler Recruitment, Development and Retention Plan

Click the links below for each category to see programs that have the same classification
Program focus:
Program type/format:
Program length:
Cost to participants:
Program started: 2008

Audience

Target age group(s):
Target participants:
Planning and Evaluation

Program objectives:

  • Objective I. Increase hunter replacement ratio from .60 to 1.0 (based on data from National Surveys of Fishing, Hunting and Wildlife Associated Recreation) Objective II. Increase youth angler participation rates from 19 percent to 50 percent (based on data from 2001 National Survey of Fishing, Hunting and Wildlife Associated Recreation) Objective III. Increase number of adult hunters from 151,500 to 161,500 Objective IV. Increase number of new adult anglers annually from 30,000 to 40,000 Objective V. Increase the high purchasing rate for hunters from 30 percent to 60 percent Objective VI. Reduce percentage of lapsed anglers (those anglers that have ceased to purchase a fishing permit in last four years) from 41 percent to 20 percent Objective VII. Increase multiple permit sales per hunter from 46 percent to 65 percent Objective VIII. Increase the percentage of avid (purchased license at least three of last four years) anglers from 18.3 percent to 33.3 percent Objective IX. Maintain public approval of legal hunting of approximately 75 percent or greater (Responsive Management) Objective X. Maintain public approval of legal fishing of 95 percent or greater (based on data provided by Responsive Management)

Manual or Plan

This program has a manual or plan: Yes

Download plan: RDRPlanFinal.pdf

Evaluation

This program is evaluated: Yes

Metrics used to measure success and evaluate this program:

(Click on the link for each of these metrics to see programs that use the same metrics)

Budget

Approximate cost to agency/organization to implement program: $1000000.00

Approximate staff effort required to implement program: 70


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Partners

National Shooting Sports Foundation
National Wild Turkey Federation
Nebraska Association for Health, Physical Education, Recreation and Dance
Nebraska Bowhunters Association
Nebraska Walleye Association
Pheasants Forever
Whitetails Unlimited

Published by

Jeff Rawlinson

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