In May 1972, 1,218 randomly selected New Jersey residents were polled on their attitudes toward deer hunting (Applegate 1973). These data provided the first description of hunting attitudes in a general population and established a baseline in New Jersey for subsequent comparisons in a time-series study. In May 1974, the same questions were addressed to a new sample of 1,190 New Jersey residents, revealing an increase in the proportion of residents opposed to deer hunting (Applegate 1975). The same questions on attitudes toward deer hunting were included in each of 4 New Jersey polls. Telephone respondents were asked if they approved or disapproved of deer hunting. The trend toward increased opposition to hunting that occurred between 1972 and 1974 did not continue into 1976, although a statistical comparison between 1974 and 1976 data showed no significant decline in opposition. The 1978 data show a significant decline in opposition to deer hunting compared to 1976. Despite a significant decline in opposition, the data reveal a remarkable stability over the 4 polls (Table 1), suggesting these attitudes reflect deep convictions on the issue with a corresponding resistance to change.