Forest industry, including Real Estate Investment Trusts (REITs) and Timber Investment Management Organizations (TIMOs), typically lease hunting access on sizable portions of their landholdings to various groups (e.g., hunting clubs). Studies have shown both market and non-market values and benefits associated with these leases but there are also negative issues such as inter-club disputes or incompatible hunting practices among club members. However, for companies involved in this activity, monetary incentives and stewardship gained from leases usually outweigh these negatives. In some cases, hunting club cooperatives (HCC) have been employed to ease facilitation of hunting lease programs, wildlife management, and habitat management. These cooperatives can improve management for white-tailed deer, the most often pursued game animal in North America, via quality deer management (QDM) principles. HCCs are relatively new, especially in the southern United States, and appear to provide additional benefits to both the forest industry landowners and hunting clubs. With more hunters and hunting clubs wanting to implement QDM, HCCs, with state agency tie-ins, have the potential to assist in reaching the program‘s goals. A recent survey of Mississippi hunting clubs leasing Weyerhaeuser Company land indicated that willingness-to-pay increased when a cooperative implementing QDM practices was established. Hunters currently enrolled in a cooperative indicated they would pay $1.42 more per acre while those not enrolled in a cooperative were willing to pay $1.13 more per acre over their current lease price if they were enrolled in such a cooperative. Such HCCs have the potential to improve lease prices, provide greater deer management opportunities, and increase customer satisfaction.