This article documents the magnitude of and factors associated with declining hunting license sales in Alabama. Respondents were classified as active hunters, former hunters, or nonhunters. Active hunters were relatively satisfied with their recent hunting experiences and the wildlife management programs conducted by the state. In addition, they were supportive of a modest increase of hunting fees. Reasons given by former hunters for quitting the activity were lack of time, lack of public hunting areas, aging, and loss of interest. Nonhunters either did not have an interest in hunting or considered the killing of animals as cruel. Reasons for lack of participation by nonhunters do not indicate a high probability of recruiting hunters from the ranks of nonhunters. These results suggest that agencies and organizations that depend on hunters should put resources into keeping active hunters from becoming former hunters. Based on the results and comments from active and former hunters, it would seem that the best mechanisms for hunter retention are to provide opportunities for active hunters to participate in hunting and to keep hunting woven into the social fabric of community.