If wildlife, both the game species and perhaps more importantly the nongame species, which are supported as a by-product of the sport hunting system, is to be preserved and, indeed, continue to flourish, those of us in the profession must change how we do business. It is not enough to radio ahead and ask the rest of the world to move 50 or even 10 degrees. The lighthouse of social change is much more immobile and powerful than our ship of wildlife management. And we must shift as much as 90 degrees if catastrophe is to be averted. This will take vision and flexibility. It will require some attitude change among ourselves and some of our best friends. It is not, in my mind, a question of if we have to do it, but rather how and when. Twenty-five years from now, sport hunting and the financial support from the sport hunter with its benefits for wildlife and habitat will look much different than they do now. How they look depends on us.